Senior Marketing professional, specialized in Brand strategy and creativity based in Dublin. Currently working at DIAGEO.
From brand leader to sneakerhead and street culture affictionated. From creative strategist to vivid competitive gamer. From insight and idea hunter to snowboarding enthusiast. Obsessed with brand building and developing work that matters and achieve results.
But above it all, an ally of human rights that is always keen to collaborate on projects related to gender, sexuality, ethnicity, and people with disabilities. Let's talk about business strategy, technology, branding, creative strategy, advertising campaigns, team management, consumer acquisition, and everything in between. I'm just an email away.
About Me
It all begins with an insight and an idea. Over the past 14 years, I've had the privilege of working with incredible brands such as Red Bull, PokerStars, G2 Esports, Guinness, and others. Together, we've increased their awareness, relevance, and appeal, enhanced creativity, driven business results, and uncovered consumer and cultural truths to connect with diverse audiences.
I'm passionate about how brands can shape culture and how being culturally connected can drive business success and deliver tangible results in brand building.
During my career, I've been involved in exciting projects that have propelled brands and companies forward, helping them achieve remarkable results. Take a sneak peek at some of them below.
Work Exp.
2024 - Present: Senior Brand Manager, Diageo
2022 - 2024: Head of Brand, G2 Esports
2021 - 2022: Global Brand Manager, PokerStars
2018 - 2021: National Brand Manager, Red Bull
2017 - 2018: Strategy Manager, Geometry Global (WPP)
2016 - 2017: Strategy Supervisor, HUB - Plug & Change
2015 - 2016: Strategy Supervisor, Moringa Digital
For complete and detailed CV, please reach out directly.
Education
2014 - 2015: Masters of Science Marketing, University of Lincoln (United Kingdom)
2008 - 2012: Bachelor of Advertising & Media Studies, University Centre of Brasília - IESB (Brazil)
2016: Refresh Leadership, Perestroika
2015: Analytics - Creativity - Storytelling, Sandbox
Projects Highlights
Wings To Surf.
Red Bull has always been synonymous of an innovative brand that supports the sports scenes and the local consumer needed to be reminded of that. The opportunity was clear: to own the summer time, and create the first surf sharing board service in the entire world - making the brand standout, connecting with consumers, and also creating product relevance during the right occasion.
Epic Downtime.
PokerStars is a brand that exist for the thrill, entertainment, engagement and honesty, however, with its expansion into new products such as the Casino vertical it needed an exciting way to express those brand traits. Epic Downtime was crafted to become the creative platform that translates the brand while staying true to what is important to the target audience. Watch the hero campaign asset here.
Ready To Detonate.
Detonate represents G2’s ambitions for the 2023 competitive season, blowing up preconceived notions of the brand while celebrating the diversity and unity of the faces behind the G2 mask. To spark emotions and foster conversations, a music anthem was created to narrate the main messages of the brand and create a new ritual that the fans can get excited for every season. Watch the music video.
Want to hear and know more? Extensive expertise on business strategy, advertising campaign, creative strategy, consumer acquisition and more. Talk to me!